

Conversion rate increases down the pipeline
All ProcessesEvaluationFreemium OfferTrial OfferWin RateConversion Rate from Fremium models is about ten times lower than from Inside Sales
Inside SalesAll ProcessesEvaluationFreemium OfferWin RateAll Sales Team AttributesTeam TypeLead-to-Deal Conversion rates average 0,78% (Lead to Opportunity 13% - Lead to Deal 6%
All ProcessesEvaluationWin RatePurchaseLead-to-Deal Conversion rates average 0,78% - Referrals, Website and Social Meda are most effective channels
All ProcessesEvaluationWin RateFastest Channels to lose deals are Social Media, Partner and Website Deals
All ProcessesEvaluationWin Rate18% webinar attendees convert to opportunities but only 2.5% close to deals
All ProcessesEvaluationWin RateEvents, lead lists and partners more likely to be closed-lost than others
All ProcessesEvaluationWin RateConversion rate doubles when no credit card is required to sign up for a free trial
EvaluationFreemium OfferTrial OfferWin RateConversion rate from visitor to paying custome after 90 days for Free-Trial-Model "Credit Card required": 0.6%
EvaluationFreemium OfferTrial OfferWin RateConversion rate from visitor to paying custome after 90 days for Free-Trial-Model "No Credit Card required": 1.2%
EvaluationFreemium OfferTrial OfferWin RateConversion rate from visitor to paying custome after 90 days for Free-Trial-Model "Best-in-class": 2.0%
All ProcessesEvaluationFreemium OfferTrial OfferWin RateConversion rate doubles when no credit card is required to sign up for a free trial
All ProcessesEvaluationFreemium OfferTrial OfferWin RateOnly 20% of visitors signing up for a free trial are true evaluators
All ProcessesEvaluationFreemium OfferTrial OfferWin RateInside Sales Reps in slow-growing companies convert 3.5% of Leads into Deals
GrowthFinancial MetricsSales Comp & QuotaDeals WonGrowth RateInside SalesEvaluationWin RateAll Sales Team AttributesTeam TypeTeam ProfileStructureInside Sales Reps in fast-growing companies convert 1.1% of Leads into Deals
GrowthFinancial MetricsSales Comp & QuotaDeals WonGrowth RateInside SalesAll ProcessesEvaluationWin RateAll Sales Team AttributesTeam Type