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Conversion Rate by Pipeline Stages

Conversion rate increases down the pipeline

  All ProcessesEvaluationFreemium OfferTrial OfferWin Rate

Lead to Close Conversion Rate by Fremium Sales and Inside Sales

Conversion Rate from Fremium models is about ten times lower than from Inside Sales

  Inside SalesAll ProcessesEvaluationFreemium OfferWin RateAll Sales Team AttributesTeam Type

B2B Sales Conversion Lead-to-Deal

Lead-to-Deal Conversion rates average 0,78% (Lead to Opportunity 13% - Lead to Deal 6%

  All ProcessesEvaluationWin RatePurchase

B2B Sales Conversion Rates by Channel

Lead-to-Deal Conversion rates average 0,78% - Referrals, Website and Social Meda are most effective channels

  All ProcessesEvaluationWin Rate

B2B Sales Conversion Rate – Average Time from Lead to Deal by Sales Channel

Fastest Channels to lose deals are Social Media, Partner and Website Deals

  All ProcessesEvaluationWin Rate

Lead-to-Opportunity and Opportunity-to-Deal Conversion Rate

18% webinar attendees convert to opportunities but only 2.5% close to deals

  All ProcessesEvaluationWin Rate

Closed-Won over Closed-Lost Opportunities Ratio

Events, lead lists and partners more likely to be closed-lost than others

  All ProcessesEvaluationWin Rate

Visitor-to-Customer Conversion of 3 Free-Trial-Models

Conversion rate doubles when no credit card is required to sign up for a free trial

  EvaluationFreemium OfferTrial OfferWin Rate

Visitor-to-Customer Conversion of Free-Trial-Model “Credit Card Required”

Conversion rate from visitor to paying custome after 90 days for Free-Trial-Model "Credit Card required": 0.6%

  EvaluationFreemium OfferTrial OfferWin Rate

Visitor-to-Customer Conversion of Free-Trial-Model “No Credit Card Required”

Conversion rate from visitor to paying custome after 90 days for Free-Trial-Model "No Credit Card required": 1.2%

  EvaluationFreemium OfferTrial OfferWin Rate

Visitor-to-Customer Conversion of Free-Trial-Model “Best-in-class”

Conversion rate from visitor to paying custome after 90 days for Free-Trial-Model "Best-in-class": 2.0%

  All ProcessesEvaluationFreemium OfferTrial OfferWin Rate

Visitor-to-Customer Conversion of 3 Free-Trial-Models after 90 days

Conversion rate doubles when no credit card is required to sign up for a free trial

  All ProcessesEvaluationFreemium OfferTrial OfferWin Rate

Share of True Evaluators within Free Trial Users

Only 20% of visitors signing up for a free trial are true evaluators

  All ProcessesEvaluationFreemium OfferTrial OfferWin Rate

Lead-to-Deal Conversion of Inside Sales Team in slow-growing companies (< 100% p.a.)

Inside Sales Reps in slow-growing companies convert 3.5% of Leads into Deals

  GrowthFinancial MetricsSales Comp & QuotaDeals WonGrowth RateInside SalesEvaluationWin RateAll Sales Team AttributesTeam TypeTeam ProfileStructure

Lead-to-Deal Conversion of Inside Sales Team in fast-growing companies (> 100% p.a.)

Inside Sales Reps in fast-growing companies convert 1.1% of Leads into Deals

  GrowthFinancial MetricsSales Comp & QuotaDeals WonGrowth RateInside SalesAll ProcessesEvaluationWin RateAll Sales Team AttributesTeam Type