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Number of monthly visitors of software industry is similar to other industries

Number of monthly opportunities in software industry is similar to other industries

Software companies invest more on rank inbound marketing techniques and less on traditional marketing techniques

Software companies invest more on rank inbound marketing techniques and less on traditional marketing techniques

Software companies are paying higher costs per lead than other industries

CAC Company Profile Service Offering SaaS SW HW Mix All Processes Customer Lifetime Value Acquisition

Software companies enjoy slightly higher email open rates compared to other industries

Company Profile Service Offering SaaS SW HW Mix All Processes Awareness email

Software companies enjoy slightly higher clickthrough rates compared to other industries

Company Profile Service Offering SaaS SW HW Mix All Processes Awareness email

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