

Number of monthly visitors of software industry is similar to other industries
Company ProfileService OfferingSaaSSWHWMixAll ProcessesAwarenessSales DevelopmentCustomer Lifetime ValueAcquisitionNumber of monthly opportunities in software industry is similar to other industries
Company ProfileService OfferingSaaSSWHWMixAll ProcessesAwarenessSales DevelopmentCustomer Lifetime ValueAcquisitionSoftware companies invest more on rank inbound marketing techniques and less on traditional marketing techniques
Company ProfileService OfferingSaaSSWHWMixAll ProcessesAwarenessSales DevelopmentPaid SearchOrganic SearchemailContentSocial MediaSoftware companies invest more on rank inbound marketing techniques and less on traditional marketing techniques
Company ProfileService OfferingSaaSSWHWMixAll ProcessesAwarenessSales DevelopmentContentSocial MediaSoftware companies are paying higher costs per lead than other industries
CACCompany ProfileService OfferingSaaSSWHWMixAll ProcessesCustomer Lifetime ValueAcquisitionSoftware companies enjoy slightly higher email open rates compared to other industries
Company ProfileService OfferingSaaSSWHWMixAll ProcessesAwarenessemailSoftware companies enjoy slightly higher clickthrough rates compared to other industries
Company ProfileService OfferingSaaSSWHWMixAll ProcessesAwarenessemail