

Conversion rate doubles when no credit card is required to sign up for a free trial
EvaluationFreemium OfferTrial OfferWin RateConversion rate from visitor to paying custome after 90 days for Free-Trial-Model "Credit Card required": 0.6%
EvaluationFreemium OfferTrial OfferWin RateConversion rate from visitor to paying custome after 90 days for Free-Trial-Model "No Credit Card required": 1.2%
EvaluationFreemium OfferTrial OfferWin RateConversion rate from visitor to paying custome after 90 days for Free-Trial-Model "Best-in-class": 2.0%
All ProcessesEvaluationFreemium OfferTrial OfferWin RateConversion rate doubles when no credit card is required to sign up for a free trial
All ProcessesEvaluationFreemium OfferTrial OfferWin RateOnly 20% of visitors signing up for a free trial are true evaluators
All ProcessesEvaluationFreemium OfferTrial OfferWin Rate25% of companies achieved annual revenue growth higher than 75%
GrowthFinancial MetricsGrowth Rate50% of responders are not satisfied with the state of business metrics in their companies
Heavy focus on acquiring new customers compared to managing revenue from existing customers
All ProcessesCustomer Lifetime ValueAcquisitionRenewalExpansion (Up-/Cross Sell)Expansion (Upgrade)Significantly more companies measure their customer acquisition costs, compared to their customer retention costs
CACFinancial MetricsMore than half of the companies derive >25% of their new business through trial and freemium conversions
All ProcessesEvaluationFreemium OfferTrial OfferMajority of companies measures churn by the number of customer lost
Financial MetricsChurnRevenue ChurnCustomer Churn35% of companies report high churn (>10%), while 31% have medium churn (5-10%)
Financial MetricsChurnRevenue ChurnFastest growing companies (>75% YoY revenue growth) have the lowest churn
GrowthFinancial MetricsChurnRevenue ChurnCustomer ChurnGrowth RateFor majority of companies, Annual Revenue Growth from Existing Customers is higher than 60%
GrowthFinancial MetricsGrowth Rate