Insight Partners – Periodic Tables of SaaS Metrics, 2014
BaseInsight's portfolio companies and Public SaaS companies
Company TypePrivate, Public, B2B, SAAS, Software
DescriptionInsight Venture Partners is a leading global private equity and venture capital firm founded in 1995. The company has raised more than $8 billion and invested in more than 200+ growth-stage software, eCommerce, internet, and data-services companies. Insight Venture has created a series of Periodic Tables for SaaS and Software companies, including
- Insight’s “Periodic Table of B2B Digital Marketing Metrics” provides the statistics and tactical trends that Insight Venture Partners has collected from its portfolio companies and observed across the industry. The Periodic Table reflects the complexity of the software marketing landscape but is not an exhaustive list of all marketing activities
- Insight’s “Periodic Table of SaaS Sales Metrics” is compiled from benchmark information gathered from its SaaS portfolio companies and publicly available sources. The Periodic Table represents the core metrics that should be managed by Sales Executives
- Insight's "Periodic Table of SaaS Financial & Operating Metrics" provides a framework for the ‘dashboard’ of Financial and Operating metrics that can be used to monitor the overall health and operating efficiency of a SaaS business, along with some additional statistics that speak to tactical trends that Insight Venture Partners has observed across the industry (e
- Hyper Growth: Companies generating <$50M in annual revenue and/or growing >50% p.a.
- Scale Model: Companies generating >$50M in annual revenue and/or growing <50% p.a.
These metrics are intended to provide a useful quantitative reference point for operating performance within the SaaS landscape; however – since no two businesses are truly identical – these numbers do not constitute appropriate benchmarks for every SaaS company and should be evaluated on an individual basis.*Note: In certain cases where these definitional criteria were contradictory (e.g., a company with $50M annual revenue, growing at 100% p.a.), qualitative assessments were used to classify firms as belonging to one segment or another.