Base 900 Markerters - 7000+ Businesses
Private, Public, B2B, B2C, SAAS, Software, Other
Geography USA, Europe, APAC, MEA, LatAm, Other,
HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot’s platform to support it. With the powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.
This "Demand Generation Benchmarks & Trends: Software Marketer Edition" report consists of data from over 900 other marketers across all industries.
You'll see stats like:
- Funnel benchmarks - including visitors, leads, MQLs and opportunities - for companies having the most success (and those that aren't)
- Cost per lead benchmarks by revenue achievement, annual revenue, industry and company size
- Email open and clickthrough rates
- Marketing investments by tactic