Tomasz Tunguz – Benchmarking Public SaaS Companies, 2014

41 publicly traded SaaS companies
Company Type
Public, SAAS
$250k - $40MM in Financing


Tomasz Tunguz is a Partner at Redpoint Ventures. He blogs at For this deck on Slideshare, Tomasz analyzed a basket of 41 publicly traded SaaS Companies. For each company, the progress was measure year-by-year since founding The companies were segment by their ACV. The deck includes Key benchmarks for SaaS companies such as revenue, customer success, sales, quotas, etc.


Yearly Investments into VCs (2000-2014)  Financial MetricsCapital Raised
Yearly VC Investments (2000-2014)  Financial MetricsCapital Raised
Average Annual Investment Size (2000-2014)  Financial MetricsCapital Raised
Market Cap to Next-Twelve-Months (NTM) Revenue in 2014  Financial MetricsCapital Raised
Gross Margin Trends over Time for Public SaaS Companies  Financial MetricsProfitabilityGross Margin
Annual Median Revenue of Public SaaS Companies Since Founding  Financial MetricsContract ValueRevenues
Annual Growth Rate of Public Saas Companies since Founding  GrowthFinancial MetricsGrowth Rate
Median Monthly Burn by Years since Founding and by Public SaaS vs Public Consumer Companies  Financial MetricsOpexS&MR&DG&A
Annual Revenue per Employee for selected Public SaaS Enterprise Companies  Financial MetricsContract ValueRevenuesCompany ProfilePer Employee
S&M Investment (in % of Revenues) of Public Saas Companies by Target Customer  Financial MetricsContract ValueRevenuesOpexS&M
Ratio Of Sales to Headcount in Public Companies by Years since Founding  All Sales Team AttributesTeam ProfileStructure
Average Revenues per Customer for Selected Public SaaS Companies  Financial MetricsContract ValueRevenuesARR
Average ACV and Sales Efficiency of selected Public SaaS Companies in Year 5  Financial MetricsContract ValueARRProfitabilityGross MarginAll Sales Team AttributesTeam ProfileSales Effort
Median Sales Efficiency of Public SaaS Companies by ACV and Years since Founding  ACVFinancial MetricsContract ValueAll Sales Team AttributesTeam ProfileSales Effort
Sales Quota for Inside and Outside Sales Reps  Financial MetricsSales Comp & QuotaQuotaInside SalesAll Sales Team AttributesTeam TypeField/Outside Sales
Lead to Close Conversion Rate by Fremium Sales and Inside Sales  Inside SalesAll ProcessesEvaluationFreemium OfferWin RateAll Sales Team AttributesTeam Type
Churn Impact on Revenue Growth  GrowthFinancial MetricsRevenue ChurnCustomer ChurnRev Growth
Sales and Marketing Spend Required to Double Revenue by Different Churn Rates  CACGrowthFinancial MetricsChurnRevenue ChurnOpexS&MRev Growth
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